OFF-ROAD CHICKS
Brand Identity
OVERVIEW
Off-Road Chicks is a Michigan farm fresh egg business with a personality that is anything but ordinary. The brand needed to feel warm and approachable while capturing the owner’s love for her chickens and off road lifestyle. The goal was to create an identity that felt playful and memorable while still rooted in farm life.
SOLUTION
Custom illustrated mascot inspired by farm life and off road adventure
Feminine typography with a playful farmhouse feel
Earthy color palette inspired by the outdoors and natural farm tones
Custom plaid pattern to add warmth and personality
Supporting submark and icon system for flexible brand use
Cohesive design created for packaging apparel and marketing materials
APPROACH
The direction started with the idea of bringing two sides of the business together. Farm fresh charm meets a little off road attitude. Instead of creating a traditional farmhouse logo I wanted the brand to tell a story. Every detail was designed to feel personal from the chicken behind the wheel to the helmet and goggles to the basket of fresh eggs.
RESULT
The result is a brand that feels completely unique to Off-Road Chicks. It is playful without feeling childish and rustic without becoming predictable. The finished identity gives the business a recognizable look that can grow with it while still feeling personal to the story behind the brand.
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